It all started with a mistake on the lake. One evening, John and his wife headed out to catch the sunset on their paddleboards. Except, he forgot the paddleboards! Determined not to miss the moment, he ran into a local superstore, grabbed an air mattress, and turned it into a makeshift raft.
Eureka, it worked! That mistake became the beginning of Adventure = LIFE. It was at that moment he realized how much more fun they could have if the whole family, fur babies, friends, and a cooler could fit on one raft. Built from a mix of grit, laughter, and a little bit of lake water, John’s vision was simple: create gear built for more. More adventure. More fun. More time with family, friends, and furry companions.
